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✦ Google Ads for construction ✦

Google Ads for contractors who are tired of paying for tyre-kickers

Someone typing “roof replacement cost” or “general contractor near me” is about as close to hiring as it gets. Google Ads puts you in front of them today. The trick is not wasting half the budget on DIY searchers, job seekers and people three states away, which is exactly where most contractor accounts leak money.

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✦ Where the budget goes ✦

Five leaks we find in almost every contractor account

Broad match on everything

Your “concrete contractor” ad shows for “concrete contractor jobs” and “how to pour a concrete slab”. Clicks, but no customers.

One campaign for all services

Roofing, siding and remodeling share one budget, so the cheapest clicks win, not the most valuable jobs.

Ads that go to the homepage

Someone searched for a deck builder and landed on a page about commercial steel. They leave.

No call tracking

Most construction leads phone in. If calls aren’t tracked, Google optimizes for the wrong thing and you can’t tell what’s working.

Radius set too wide

Targeting the whole state when your crews only want jobs within an hour of the yard.

✦ How we set it up ✦

Campaigns built like a job schedule: one trade at a time

We start by asking which jobs you want more of and what one is worth to you. A $15,000 roof replacement can justify a much higher cost per lead than a $600 repair, so it gets its own campaign and its own budget.

Each service gets tightly themed ad groups, ad copy that mentions what buyers care about (licensed, insured, free estimates, financing if you offer it) and a landing page that matches the search. We add a long negative keyword list from day one and keep growing it from the actual search terms people used.

Where it’s available for your trade, we also set up Google Local Services Ads. You pay per lead rather than per click, and the Google Guaranteed badge does a lot of trust-building for you.

Separate campaigns per service, each with its own budget
Service-area targeting by ZIP code or drive radius
Call and form tracking tied back to each keyword
A landing page built for each campaign
Weekly search-term reviews to cut wasted spend

What changes when the account is rebuilt

	Typical DIY account	Managed by us
Goal	More clicks	More booked jobs at a known cost
Structure	One campaign, all services	One campaign per service and area
Keywords	Broad match, few negatives	Phrase and exact match, long negative list
Landing page	Homepage	Matching service landing page
Tracking	Form fills only, if any	Calls, forms and booked jobs
Reporting	Google’s dashboard	Plain monthly report: spend, leads, cost per lead

✦ Included every month ✦

What you get

Keyword research by trade
Built around buyer intent: “cost”, “near me”, “estimate”, “company”.
Ad copy and assets
Calls, locations, reviews and service highlights on every ad.
Conversion tracking
Calls and forms tracked properly from day one.
Ongoing optimization
Bids, budgets, negatives and ad tests reviewed every week.

✦ Pricing ✦

Google Ads management pricing

Our fee covers strategy, setup and weekly management. Ad spend is paid directly to Google, so you always see exactly where it goes.

Starter

Starter Google Ads

$499

/mo + ad spend

For businesses starting out with Google Search & Display ads. Ad budget: $500–$2,000/mo.

Growth

Growth Google Ads

$899

/mo + ad spend

For brands scaling ad performance with full-funnel campaigns. Ad budget: $2,000–$10,000/mo.

Enterprise

Enterprise Google Ads

$1,799

/mo + ad spend

Enterprise-scale PPC for large accounts and competitive industries. Ad budget: $10,000+/mo.

Prices shown in USD. Local pricing for the UK, Europe, Canada, UAE, India, Singapore and Australia is on the Google Ads page and our pricing page.

✦ FAQ ✦

Google Ads questions from contractors

How much should a construction company spend on Google Ads?+

Enough to get meaningful data in your area. For many local contractors that means starting somewhere between $1,000 and $3,000 a month in ad spend. Bigger markets and high-value services can justify more, and we’ll recommend a figure based on your area and job value.

What’s a good cost per lead for contractors?+

It varies a lot by trade and city. A roofing or remodel lead can reasonably cost much more than a handyman lead because the job is worth more. The better number to watch is cost per booked job against what that job earns you.

Are Local Services Ads worth it for construction?+

Often, yes, for the trades Google supports in your country. You pay per lead rather than per click and get the Google Guaranteed badge. We usually run them alongside regular search campaigns.

How fast will we get leads?+

Ads can start bringing calls within days of launch. The first month is partly about learning which keywords and areas convert, so cost per lead normally improves from month two.

Do I need a new website to run Google Ads?+

Not always. But sending ads to a generic homepage wastes money, so we build or fix a landing page for each campaign as part of setup.

Want ads that bring real jobs?

Give us read-only access to your current account, or tell us you’re starting fresh. We’ll show you where money is leaking and what we’d change first.

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