Paid media agency that is measured on leads, not clicks
Paid media puts your brand in front of the right buyers from day one. Advix Global Solutions is a paid media agency that plans, buys and manages paid advertising across search, social, video and news websites, and reports every campaign against leads, sales and return on ad spend (ROAS).
Paid media and PR & reputation management work best together. Ads and sponsored articles give you guaranteed reach in the publications you choose, and our PR team turns that visibility into earned coverage and a stronger brand. One team, one plan, one report.
Paid media channels we manage
- Google Ads: Search, Display, Shopping and Performance Max (see our Google Ads service)
- YouTube ads: in-stream, shorts and discovery video campaigns
- Facebook and Instagram ads (see our Meta ads service)
- LinkedIn ads for B2B leads, alongside LinkedIn outreach
- Sponsored articles and native ads on Indian and international news portals
- Retargeting across every platform to bring back warm visitors
Which channel to start with
| Your situation | Usually start with | Why |
|---|---|---|
| People already search for what you sell | Google Search ads | You reach buyers at the moment they look for you |
| New product or impulse purchase | Facebook and Instagram ads | Creates demand with visuals and targeting by interest |
| Selling to businesses | LinkedIn ads plus Google Search | Targeting by job title and company, plus intent from search |
| Need credibility or brand awareness | Sponsored articles and YouTube | Placement in trusted publications and memorable video |
| Visitors who didn’t enquire | Retargeting | Usually the cheapest conversions in the account |
For a deeper comparison, read Google Ads or Facebook ads: where to spend first.
How we run your paid campaigns
- Research: audience and competitor research to find where your buyers are and what competitors are offering.
- Tracking first: conversion tracking for calls, forms, WhatsApp and purchases is set up and tested before any budget is spent.
- Media plan: a budget split across channels, with a clear goal for each, such as cost per lead or ROAS.
- Creative: ad copy, banners and video created in-house, in several variations for testing.
- Landing pages: we review where clicks land and recommend changes, or build a focused landing page where needed.
- Optimisation: search terms, audiences, placements and bids reviewed regularly; budget moves toward what converts.
- Reporting: weekly reports on spend, cost per lead, cost per sale and ROAS, with what we changed and why.
Sponsored articles and media buying
Want your brand in a leading news publication? Our media buying team books sponsored articles, advertorials and native placements on news and industry websites in India and worldwide. Combined with our PR services and paid backlinks, these placements can also support your SEO and online reputation. Sponsored content is labelled as sponsored by the publisher, as advertising rules require.
What you’ll need to get started
- Access to your ad accounts, or permission for us to create them in your name.
- Your monthly ad budget and the result that matters most: calls, form leads, store sales or bookings.
- Your offer, prices or starting prices, and the areas you serve.
- Access to your website so tracking can be installed.
Why choose Advix for paid media
- Every paid channel and PR managed by one team
- Transparent reporting: ad spend goes straight to the platforms, and the management fee is always separate
- No long-term contract, so you stay because it works
- Campaigns for businesses in India, the USA, UK, UAE, Canada, Australia and Singapore
FAQ
Who owns the ad accounts?
You do. Campaigns run in accounts in your business’s name, and you keep them and their data if you ever stop working with us.
How soon will paid media bring leads?
Search ads can bring enquiries within days of launch. Most campaigns need a few weeks of data before costs settle, so judge results over the first one to two months rather than the first few days.
Is the ad budget included in your fee?
No. Ad spend is paid directly to Google, Meta, LinkedIn or the publisher. Our management fee is separate, so you can see exactly where every rupee or dollar goes. See pricing for our ad management plans.
Get a free paid media plan with budget, channels and expected results.