We build and manage Google Ads campaigns around what actually matters — cost per enquiry — rebuilding underperforming ad groups every month.
- Search, Shopping and Performance Max
- Conversion tracking set up properly from day one
- Landing pages built to convert that traffic
- Transparent monthly spend and results reporting
What Google Ads management covers
Google Ads puts you in front of people at the exact moment they search for what you sell. It is also one of the easiest ways to waste money: broad keywords, no conversion tracking and ads that send everyone to the home page. Our Google Ads management service is built around one number, your cost per lead or sale. We set up tracking first so every call, form and purchase is counted, build tightly focused campaigns, and then review search terms, bids and ads every month, cutting what doesn’t bring enquiries and putting more budget behind what does.
How it works
- Account audit: if you already run ads, we review your campaigns, wasted spend and tracking. If you’re new, we start with keyword and competitor research.
- Conversion tracking: form submissions, phone calls, WhatsApp clicks and purchases tracked in Google Ads and Analytics before we scale spend.
- Campaign build: Search, Shopping or Performance Max campaigns structured by service and location, with negative keywords from day one.
- Ad copy and landing pages: ads that match each search, sending traffic to a page built for that service rather than your home page.
- Weekly optimisation: search term reviews, bid adjustments, budget shifts and ad testing.
- Reporting: spend, clicks, leads, cost per lead and return on ad spend in a plain monthly report.
A typical first 90 days
In the first month we set up tracking, launch the core search campaigns and collect real data on which searches bring enquiries. In the second month we cut keywords and placements that cost money without results, add negative keywords and test new ad copy. By the third month budget is moved towards the campaigns with the lowest cost per lead, and we look at adding remarketing or Performance Max where it makes sense. You see every change in the monthly report.
Who it’s for
- Local service businesses such as plumbers, clinics, lawyers and contractors who want calls from people searching right now.
- E-commerce stores that want Shopping and Performance Max campaigns tracked against real sales.
- B2B companies that want enquiries quickly while SEO & GEO builds up organic traffic.
- Businesses getting enquiries but not booked calls, who can pair ads with our appointment setting services.
What we need from you
- Admin access to your Google Ads account, or permission for us to create one in your name.
- Access to your website and Google Analytics so we can install tracking.
- Your monthly ad budget, target locations and the services you most want to sell.
- Quick feedback on lead quality in the first weeks, so we can tune targeting.
Pricing
Plans on our pricing page include Starter Google Ads at $499 a month for ad budgets of $500 to $2,000, Growth Google Ads at $899 a month for budgets of $2,000 to $10,000, and Enterprise Google Ads at $1,799 a month for budgets above $10,000. Ad spend is paid directly to Google. Prices are shown in your local currency on the pricing page.
FAQ
Who owns the Google Ads account?
You do. The account is in your name, and you keep it with all its data if you ever stop working with us.
Do you build landing pages for the ads?
We give landing page recommendations on every plan, and can design dedicated landing pages through our website design service when your current pages aren’t converting.
Can you fix an account that isn’t working?
Yes. Most underperforming accounts have tracking gaps, broad keywords or weak landing pages, which we find in the audit. Tell us about your current ads and we’ll take a look.