We’ll be straight with you: Facebook isn’t where a developer picks a GC for a mid-rise. For that kind of work, B2B outreach does far more.
But for anything a homeowner pays for, it’s one of the cheapest ways to get your work in front of the right local people. Renovations, additions, custom homes, decks, basements, roofs, driveways. People love watching a project come together, and a good before-and-after video does more selling than any ad copy we could write.
It’s also the most underrated recruiting channel in the trades. Skilled people aren’t always browsing job boards, but they are on Facebook and Instagram in the evening.