A property manager shortlists three contractors and has a look at each one’s Instagram and LinkedIn. One last posted in 2022. One posts motivational quotes. The third shows a project going up week by week, the team on site in proper PPE and a client walking through on handover day. Which one gets the call?
That’s the job of construction social media. It quietly backs up everything your website and sales team say. Done well, it also helps with hiring, because good tradespeople want to work for a company that looks organised and proud of its work.