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Notes on design, search and paid ads

Practical posts on what actually moves enquiries — written by the people building the sites and running the campaigns.

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Paid ads

Marketing Analytics for Small Businesses: What to Track on Your Website, Social Media and Ads

What to track in website, social media and advertising analytics, the free tools to use, and a 30-minute monthly routine for small businesses.

Rahul BiswalOctober 5, 2026
Ecommerce

Ecommerce Video Marketing: Video Ads and Content That Sell

Ecommerce video marketing guide: the product videos that sell, where to use them, how to make them on a phone, and how to measure video ad performance.

Rahul BiswalOctober 5, 2026
Website design

Website Design vs Web Development: What’s the Difference?

Website design vs web development explained: what designers and developers do, how they overlap, which one you need, and how each affects cost.

Rahul BiswalOctober 5, 2026
Website design

How to Choose a Website Design Company: 12 Questions to Ask

How to choose a website design company: 12 questions to ask before hiring, red flags to avoid, and a simple way to compare quotes properly.

Rahul BiswalOctober 5, 2026
Website design

Best Portfolio Website Design: What the Strongest Portfolios Get Right

What the best portfolio website designs get right: fewer, stronger projects, real case studies, fast images, a human About page and easy contact.

Rahul BiswalOctober 5, 2026
Website design

Good Website Design: 10 Principles and How to Check Your Own Site

What good website design really means: 10 principles for clarity, speed, mobile and trust, plus five simple tests to check your own website.

Rahul BiswalOctober 5, 2026
Ecommerce

Affiliate Marketing for Ecommerce: How to Set Up a Program That Pays Off

How affiliate marketing works for ecommerce stores: setting commissions, choosing software or networks, finding affiliates who sell, and protecting margins.

Rahul BiswalOctober 5, 2026
Ecommerce

Ecommerce Marketing Tools: The Platforms and Software Worth Using

The ecommerce marketing tools that matter, grouped by job: store platforms, email and SMS software, ads, analytics, SEO and reviews, plus a lean starter stack.

Rahul BiswalOctober 5, 2026
Ecommerce

Ecommerce Marketing Tips: 12 Campaign Ideas That Actually Sell

12 practical ecommerce marketing campaigns with examples, from free shipping thresholds to retargeting, plus tips that make every campaign work better.

Rahul BiswalOctober 5, 2026
Ecommerce

Ecommerce Marketing Automation: 7 Flows Every Online Store Should Run

The 7 email and SMS automation flows every online store should run, the tools to use, and the mistakes that stop ecommerce marketing automation working.

Rahul BiswalOctober 5, 2026

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